£0.99 GBP

Mr Göteborg 1966

PRINTED ON RECYCLED CARD

Dimensions A6 (105MM X 148mm)

This particular muscle fest took place at Järntorget’s Folk House as the city searched high and low to find it’s ‘Mr Göteborg.’ A task made exceptionally difficult in a city teeming with hulking adonises. These competitions were in no way unique to Göteborg, they were part of the entertainment firmament in a time when gender roles were far more firmly bolted down. I can certainly vouch for the crushing adolescent anxiety precipitated by this projection of the male body and masculinity. A window into a past which is thankfully becoming an historical curiosity.

Design by Craig Jamieson

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